“Oatmeal is the Cereal beefsteak. It is the very thing that produces the finest meat on cattle. But why not take your meat at first hand or rather the meat elements? Why wait until it has passed through the tissues of a living animal? Don’t eat it second-handed — eat it in oatmeal itself, in the form…
Quaker Oats mills looking down Akron’s busy Howard Street. The Flatiron building is seen here towering above the Interurban streetcars.
Mills of the Quaker Oats Co. can be seen in the background of this postcard. The former CA&C/Railway Express Agency station is in the foreground. A railroad boxcar is being loaded on the team track at the right of the image. The image was taken from the mill street bridge over the city’s main railroad lines.
Early view of the Quaker Oats Factory on Howard Street in Akron, Ohio. This postcard view also shows wonderful examples of period advertising. Billboards include Akron’s Famous Heaters, and S&G’s Portage Brand Coffee & Tea. On the Left side of the street is a sign for McClains.
The American Cereal Company was founded in 1891. Among the company’s founders was Ferdinand Schumacher. During the 1880s, Schumacher operated the F. Schumacher Milling Company in Akron. Hoping to reduce competition, he agreed to merge with several additional companies to create the American Cereal Company. The company’s main product was oats used in cereal.